& NO TO CHEMICALS
& NO TO CHEMICALS
Real Food. No Chemicals. Pure Nutrition. 
Sheer MADness: Redefining Plant Protein in India
"Crafted by a Chef. Not a Chemist".
India's only natural plant protein — zero chemicals, zero compromise.
Desi Plant Protein, Moringa Plant Protein, Energy Bars, Millet Bars, Desi Protein Bars, Health Drinks for Kids, Ginger & Garlic Paste, Ginger Paste
Free of any Chemicals.
India's Natural Plant Protein — Made by a Chef, Not a Chemist
Most protein powders are made by chemists. Their core question is always the same — how do we isolate maximum protein at the lowest cost? That answer leads directly to whey isolates, sugar alcohols, anti-caking agents, and INS codes buried in small print.
Sheer MADness, however, asks a completely different question.
What Did Indian Households Eat Before Supplements Existed?
The answer was always real food. “Doodh Badam” — warm almond milk before bed. “Doodh Haldi” — turmeric milk for recovery and immunity. Flaxseed in everyday rotis. Moringa in sambar and dal. Sattu laddoos for protein and energy. These were not random habits. They were, in fact, generations of Indian food wisdom built around ingredients that genuinely worked. Sheer MADness therefore brings that wisdom back for the way you live today.
One Non-Negotiable Principle
Founded by Chef Ashutosh Awasthi — professional chef, marathon runner, and author of Great Health Comes from Exercise & Nutrition — Sheer MADness stands on one principle above all others: no chemical in any form, ever.
Consequently, our products contain zero INS codes, no protein isolates, artificial sweeteners, chemical preservatives, anti-caking agents, chemical or artificial colours, or chemical flavours. Everything is whole food, minimally processed, and either vacuum packed or oxygen-absorbed to preserve freshness without touching the chemistry of the food itself.
Transparent Since 2021
Moreover, since 2021, every ingredient in every Sheer MADness product carries its own image on the front of the pack. No other Indian nutrition brand does this consistently. As a result, you know exactly what you are eating before you even open the pack.
Why Sheer MADness Is Different:
- Zero chemicals — no INS codes, no preservatives, no artificial sweeteners, no anti-caking agents. Not a single one.
- Whole-food protein only — every gram of protein comes from almonds, flaxseed, moringa, and sattu. Never from an isolate or concentrate.
- Naturally high in fibre — whole foods deliver the dietary fibre that isolated protein powders strip away. Your gut stays happy.
- Rich in micronutrients — Vitamin E from almonds, Omega-3 from flaxseed, iron and antioxidants from moringa, curcumin from turmeric. A complete nutritional profile — not just a protein number.
- Regular Consumption results in Glowing Skin & Healthy Hair.
- Gives Complete Nutrition.
- Natural sweeteners only — dates, jaggery, and honey. No refined sugar. No sucralose. No maltitol.
- Preserved without preservatives — bars use oxygen absorbers. Powders are vacuum packed. We change the physical environment of the food, not its chemistry.
- Transparent labelling since 2021 — every ingredient named and pictured on the front of every pack. India's only brand doing this.
- Crafted by a professional chef — formulated by someone who eats it himself and feeds it to his family first.
- Quick Breakfast replacement.
Chemical-Free Merchandise.
Desi Plant Protein "Chocolate"
Plant Protein "Moringa"
Energy Bar
Protein Bars
Millet Bars
Almond Oats
Ginger & Garlic Paste
Ginger Paste.
Garlic Paste
Plant Protein "Chocolate"
Plant Protein "Moringa"
Almond Oats
Ginger and Garlic Paste.
Energy Bar Combo
Protein Bar Combo
Health & Nutrition Best Seller
Diet Chart for Weight Loss
9 Keto Diet Plans
All You Should Know About Protein
Smoothies for Weight Loss
The Man Behind Sheer MADness!
Chef Ashutosh Awasthi is not a supplement entrepreneur. As a professional chef, fitness influencer, and marathon runner, Chef Awasthi transformed his own health completely in his forties — going from overweight and unfit to completing marathons and inspiring thousands of people across India.
That personal transformation is the foundation of every Sheer MADness product.
Author, Chef, and Fitness Advocate
Apart from founding the brand, Chef Awasthi is the author of Great Health Comes from Exercise & Nutrition — written entirely from lived experience, not a laboratory. The core philosophy is simple: real health comes from real food and consistent movement, not from chemicals or shortcut supplements that compromise your gut to chase a protein number on a label.
Every Sheer MADness product is therefore a personal formulation — tested first on himself, then on his family. Furthermore, every product uses the same whole-food ingredients Indian households have trusted for centuries, brought back for the way people actually live today.
All products are completely free of chemicals — no additives, no preservatives, no emulsifiers, no colours, no flavours.
Read his full story: Chef Ashutosh Awasthi →
All our Product are completly free of Chemicals in any form!
No Chemical additives, Preservatives, Emulsifiers, Colourings or Flavourings.
Also, read the Recipes and Books penned by Chef Awasthi.
License, Branding, and Intellectual Property Right of India's Only Chemical-free Plant Protein Powder That is Rich in Omega 3 and Vitamin E.
Blogs from Sheer MADness!! "The Junoon" to stay Fit.
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Recipes from Sheer MADness! "The Junoon" To Stay Fit.
