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About us

Creating the Best "Desi Protein Powder" in Kolkata

The hypocrisy of Vegan Protein Health drinks/ Plant Protein powders available in the market is that most of the brands have harsh lab-made chemicals in them. The ingredients list includes numerous codes, such as INS 320, BHA, etc. Now, these are nothing but chemical preservatives, additives, and emulsifiers (BHA is Butylated hydroxyanisole), similarly, other codes used are INS 551(Silicon dioxide), Although approved by regulatory bodies these have a severe effect on the human system. We wanted an end to this, and thus created vegan protein powder free of any lab. made chemicals.

Vegan Protein Powder from Superfoods.
Plant Protein free of Chemicals.


Why Almonds, Flaxseed & Turmeric?

Nuts & seeds have always played a vital role in providing humans with numerous macro & micronutrients.
Reintroducing the century-old Granny's recipe of "Doodh Badam" & "Doodh Haldi", packed along with the health benefits of Flaxseed, making it India's only plant protein high in Vitamin E (From Almonds), Omega 3 and Omega 6 (From Flaxseed).

Numerous medical research has been done on the importance of these two - Vitamin E, and Omega 3, together. Sharing the link to a video of what Medical Experts say regarding the importance of these two, especially when both are consumed together. Watch the video of Renowned Dr. Sunil Jindal: https://youtu.be/_okXjF1QJSc

As far as turmeric is concerned and for it's maximum absorption, it's suggested to have along with healthy fats like Almond fat. Watch the video as to what Renowned Dr. Anil Rajni has to say regarding turmeric and it's absorption. https://youtu.be/BudqJFbW5b0

This Homemade initiative is by a Woman Entrepreneur, and she believes only in natural ingredients when it comes to food.

The Recipe was crafted by renowned Chef Ashutosh Awasthi, a person who Walks the Talk, Executive Chef, A fitness Geek, a Marathon runner, a nutrition guide, and the Author of "Great Health comes from Exercise & Nutrition" and numerous other books on nutrition.

Learn more about Chef Ashutosh Awasthi.


How Plant protein is made versus Sheer MADness.

To create Plant protein isolate Protein-rich beans, peas, etc. are ground into flour, and filtration is done to extract pure protein, then added with numerous Chemical additives, flavorings, preservatives, etc.

The interesting part is the filtration process requires numerous chemicals like hexane, although there is another process: The HOT AND COLD METHOD. Proteins can be extracted by using hot and cold water from a number of plant sources. Here the sample is subjected to ≥100 °C with high pressure and then cooled at room temperature. This technique is also known as subcritical water extraction with a temperature range from 100 to 380 °C. But since it’s not commercially viable manufacturing units are still using chemical methods.

Products of Sheer MADness don’t go through any such harsh chemical-filled process. It’s a perfect blend of almond, flaxseed, and turmeric as the mother recipe, it's ground nuts and seeds in perfect proportion and with no chemical-filled preservatives, no artificial flavoring or additives, or emulsifiers. The only other ingredients used are cocoa, Pure dark chocolate, Moringa, and cardamom. Thus, keeping the fibers, starches, and numerous other micro minerals, vitamins, omega 3 fatty acids, vitamin E, various other amino acids, and essential fats intact, since it’s not only the protein that builds muscles but there are also numerous other nutrients required.

To understand the industrial/commercial process for Plant protein isolate: please refer to the link: https://vegfaqs.com/how-is-vegan-protein-powder-made/



From an unhealthy & overweight being to a lively, cheerful & a fit person. This is how my journey transpired in a few months for the better.
What helped me most to achieve a healthy lifestyle was my Sheer MADness "THE JUNOON" to value myself and that is how I came up with these drinks.
A beverage premix that's filled with Plant protein & numerous other nutrients, free of any sort of added preservatives or additives that will help you to become energetic and shine bright. So … Why wait!!! Let's Get set and go,
Say Cheers to Natural & No to Chemicals.

Health Benefits Of The Ingredients Used.

Health benefits of Almonds
  • Almonds Deliver a Massive Amount of Plant Protein.

    Almonds boast an impressive nutrient profile. A 1-ounce (28-gram) serving of almonds contains

    1. Fiber: 3.5 grams
    2. Vegan Protein: 6 grams
    3. Fat: 14 grams (9 of which are monounsaturated)
    4. Vitamin E: 37% of the RDI
    5. Manganese: 32% of the RDI
    6. Magnesium: 20% of the RDI
    7. They also contain a decent amount of copper, vitamin B2 (riboflavin) and phosphorus.
    This is all from a small handful, which supplies only 161 calories and 2.5 grams of digestible carbohydrates.
  • Almonds Are Loaded With Antioxidants.
  • Almonds Are High in Vitamin E.
  • Almonds Can Assist With Blood Sugar Control.
  • Almonds Can Lower Cholesterol Levels.
  • Eating Almonds Reduces Hunger, Lowering Your Overall Calorie Intake.
  • Almonds May Be Effective For Weight Loss.
  • Helps regularize your hormonal health.
Health benefits of Flaxseed
  • Loaded with nutrients: One tablespoon (7 grams) of ground flaxseed contains

    1. Carbs: 2 grams
    2. Fat: 3 grams
    3. Fiber: 2 grams
    4. Vegan Protein: 1.3 grams
    5. Thiamine: 10% of the Daily Value (DV)
    6. Copper: 9% of the DV
    7. Manganese: 8% of the DV
    8. Magnesium: 7% of the DV
    9. Phosphorus: 4% of the DV
    10. Selenium: 3% of the DV
    11. Zinc: 3% of the DV
    12. Vitamin B6: 2% of the DV
    13. Iron: 2% of the DV
    14. Folate: 2% of the DV
    15. Flaxseed is particularly high in Plant Protein & thiamine, a B vitamin that plays a key role in energy metabolism as well as cell function. It’s also a great source of copper, which is involved in brain development, immune health, and iron metabolism
  • High in omega-3 fatty acids.
  • Rich in fiber
  • May lower cholesterol levels
  • May reduce blood pressure
  • May help you manage your weight
Health benefits of Turmeric
  • Turmeric contains bioactive compounds with medicinal properties
  • Curcumin (compound found in Turmeric) is a natural anti-inflammatory compound.
  • Turmeric can increase the antioxidant capacity of the body
  • Curcumin may lower your risk of heart disease.
  • Arthritis patients respond well to curcumin supplements.
  • Curcumin has benefits against depression
  • Curcumin may help delay aging and fight age-related chronic diseases

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