About Us

Creating the Best "Desi Protein Powder" in Kolkata

The hypocrisy of Vegan Protein Health drinks/ Plant Protein powders available in the market is that most of the brands have harsh lab-made chemicals in them. The ingredients list includes numerous codes, such as INS 320, BHA, etc. Now, these are nothing but chemical preservatives, additives, and emulsifiers (BHA is Butylated hydroxyanisole), similarly, other codes used are INS 551(Silicon dioxide), Although approved by regulatory bodies these have a severe effect on the human system. We wanted an end to this, and thus created vegan protein powder free of any lab. made chemicals.

Vegan Protein Powder from Superfoods. Plant Protein free of Chemicals.

Why Almonds, Flaxseed & Turmeric?

Nuts & seeds have always played a vital role in providing humans with numerous macro & micronutrients.
Reintroducing the century-old Granny’s recipe of “Doodh Badam” & “Doodh Haldi”, packed along with the health benefits of Flaxseed, making it India’s only plant protein high in Vitamin E (From Almonds), Omega 3 and Omega 6 (From Flaxseed).

Numerous medical research has been done on the importance of these two – Vitamin E, and Omega 3, together. Sharing the link to a video of what Medical Experts say regarding the importance of these two, especially when both are consumed together. Watch the video of Renowned Dr. Sunil Jindal: https://youtu.be/_okXjF1QJSc

As far as turmeric is concerned and for it’s maximum absorption, it’s suggested to have along with healthy fats like Almond fat. Watch the video as to what Renowned Dr. Anil Rajni has to say regarding turmeric and it’s absorption. https://youtu.be/BudqJFbW5b0

This Homemade initiative is by a Woman Entrepreneur, and she believes only in natural ingredients when it comes to food.

The Recipe was crafted by renowned Chef Ashutosh Awasthi, a person who Walks the Talk, Executive Chef, A fitness Geek, a Marathon runner, a nutrition guide, and the Author of “Great Health comes from Exercise & Nutrition” and numerous other books on nutrition.

Learn more about Chef Ashutosh Awasthi.

Mother ingredients
Plant-Protein-Chocolate-with-ingredients

How Plant protein is made versus Sheer MADness.

To create Plant protein isolate Protein-rich beans, peas, etc. are ground into flour, and filtration is done to extract pure protein, then added with numerous Chemical additives, flavorings, preservatives, etc.

The interesting part is the filtration process requires numerous chemicals like hexane, although there is another process: The HOT AND COLD METHOD. Proteins can be extracted by using hot and cold water from a number of plant sources. Here the sample is subjected to ≥100 °C with high pressure and then cooled at room temperature. This technique is also known as subcritical water extraction with a temperature range from 100 to 380 °C. But since it’s not commercially viable manufacturing units are still using chemical methods.

Products of Sheer MADness don’t go through any such harsh chemical-filled process. It’s a perfect blend of almond, flaxseed, and turmeric as the mother recipe, it’s ground nuts and seeds in perfect proportion and with no chemical-filled preservatives, no artificial flavoring or additives, or emulsifiers. The only other ingredients used are cocoa, Pure dark chocolate, Moringa, and cardamom. Thus, keeping the fibers, starches, and numerous other micro minerals, vitamins, omega 3 fatty acids, vitamin E, various other amino acids, and essential fats intact, since it’s not only the protein that builds muscles but there are also numerous other nutrients required.

To understand the industrial/commercial process for Plant protein isolate: please refer to the link: https://vegfaqs.com/how-is-vegan-protein-powder-made/

Fat to fit

ROAD MAP TO A HEALTHY NEW YOU - CHEF ASHUTOSH AWASTHI

From an unhealthy & overweight being to a lively, cheerful & a fit person. This is how my journey transpired in a few months for the better. What helped me most to achieve a healthy lifestyle was my Sheer MADness "THE JUNOON" to value myself and that is how I came up with these drinks. A beverage premix that's filled with Plant protein & numerous other nutrients, free of any sort of added preservatives or additives that will help you to become energetic and shine bright. So … Why wait!!! Let's Get set and go, Say Cheers to Natural & No to Chemicals.

Vegan Protein Powder from Superfoods. Plant Protein free of Chemicals.

Almond for Protein

Health benefits of Almonds

Almonds Deliver a Massive Amount of Plant Protein.

Almonds boast an impressive nutrient profile. A 1-ounce (28-gram) serving of almonds contains

  1. Fiber: 3.5 grams
  2. Vegan Protein: 6 grams
  3. Fat: 14 grams (9 of which are monounsaturated)
  4. Vitamin E: 37% of the RDI
  5. Manganese: 32% of the RDI
  6. Magnesium: 20% of the RDI
  7. They also contain a decent amount of copper, vitamin B2 (riboflavin) and phosphorus.

This is all from a small handful, which supplies only 161 calories and 2.5 grams of digestible carbohydrates.

Flaxseed for Protein

Health benefits of Flaxseed

Loaded with nutrients: One tablespoon (7 grams) of ground flaxseed contains

  1. Carbs: 2 grams
  2. Fat: 3 grams
  3. Fiber: 2 grams
  4. Vegan Protein: 1.3 grams
  5. Thiamine: 10% of the Daily Value (DV)
  6. Copper: 9% of the DV
  7. Manganese: 8% of the DV
  8. Magnesium: 7% of the DV
  9. Phosphorus: 4% of the DV
  10. Selenium: 3% of the DV
  11. Zinc: 3% of the DV
  12. Vitamin B6: 2% of the DV
  13. Iron: 2% of the DV
  14. Folate: 2% of the DV
  15. Flaxseed is particularly high in Plant Protein & thiamine, a B vitamin that plays a key role in energy metabolism as well as cell function. It’s also a great source of copper, which is involved in brain development, immune health, and iron metabolism
Turmeric

Health benefits of Turmeric