About Us
About Sheer MADness – India’s Chemical-Free Nutrition Brand
Bringing Back Real Nutrition with Traditional Indian Wisdom
Sheer MADness was born with a simple but powerful belief — healthy food should come from nature, not from laboratories filled with artificial chemicals.
Based in Kolkata, Sheer MADness started with a mission to create truly natural plant protein blends inspired by traditional Indian nutrition. At a time when most protein powders and health foods were filled with preservatives, artificial flavouring, emulsifiers, stabilisers, and synthetic additives, we wanted to build something different.
Something honest.
Something clean.
Something our grandparents would recognise as real food.
Today, Sheer MADness has grown from natural plant protein powders into a complete range of chemical-free nutrition products, including:
- Natural Plant Protein Chocolate
- Natural Plant Protein Moringa
- Almond & Oats Health Drink for Kids
- Desi Protein Bars
- Energy Bars
- Millet Bars
Yet our core philosophy remains unchanged:
“Say Cheers to Natural and No to Chemicals.”
Vegan Protein Powder from Superfoods. Plant Protein free of Chemicals.
Why Almonds, Flaxseed & Turmeric?
Nuts & seeds have always played a vital role in providing humans with numerous macro & micronutrients.
Reintroducing the century-old Granny’s recipe of “Doodh Badam” & “Doodh Haldi”, packed along with the health benefits of Flaxseed, making it India’s only plant protein high in Vitamin E (From Almonds), Omega 3 and Omega 6 (From Flaxseed).
Numerous medical research has been done on the importance of these two – Vitamin E, and Omega 3, together. Sharing the link to a video of what Medical Experts say regarding the importance of these two, especially when both are consumed together. Watch the video of Renowned Dr. Sunil Jindal: https://youtu.be/_okXjF1QJSc
As far as turmeric is concerned and for it’s maximum absorption, it’s suggested to have along with healthy fats like Almond fat. Watch the video as to what Renowned Dr. Anil Rajni has to say regarding turmeric and it’s absorption. https://youtu.be/BudqJFbW5b0
This Homemade initiative is by a Woman Entrepreneur, and she believes only in natural ingredients when it comes to food.
The Recipe was crafted by renowned Chef Ashutosh Awasthi, a person who Walks the Talk, Executive Chef, A fitness Geek, a Marathon runner, a nutrition guide, and the Author of “Great Health comes from Exercise & Nutrition” and numerous other books on nutrition.
Learn more about Chef Ashutosh Awasthi.
Modern Packaging, Traditional Nutrition
One of the biggest challenges with natural food is preservation.
Most packaged foods increase shelf life by adding preservatives and synthetic chemicals. We chose a different route.
Instead of adding chemical preservatives, Sheer MADness uses:
- Vacuum packaging
- Oxygen absorbers
- Hygienic processing methods
- Carefully selected natural ingredients
This helps preserve freshness naturally while keeping our products free from harmful additives and unnecessary chemicals.
Because we believe food should stay as close to nature as possible.
How Plant protein is made versus Sheer MADness.
To create Plant protein isolate Protein-rich beans, peas, etc. are ground into flour, and filtration is done to extract pure protein, then added with numerous Chemical additives, flavorings, preservatives, etc.
The interesting part is the filtration process requires numerous chemicals like hexane, although there is another process: The HOT AND COLD METHOD. Proteins can be extracted by using hot and cold water from a number of plant sources. Here the sample is subjected to ≥100 °C with high pressure and then cooled at room temperature. This technique is also known as subcritical water extraction with a temperature range from 100 to 380 °C. But since it’s not commercially viable manufacturing units are still using chemical methods.
How Sheer MAdness is Made.
Products of Sheer MADness don’t go through any such harsh chemical-filled process. It’s a perfect blend of almond, flaxseed, and turmeric as the mother recipe, it’s ground nuts and seeds in perfect proportion and with no chemical-filled preservatives, no artificial flavoring or additives, or emulsifiers. The only other ingredients used are cocoa, Pure dark chocolate, Moringa, and cardamom. Thus, keeping the fibers, starches, and numerous other micro minerals, vitamins, omega 3 fatty acids, vitamin E, various other amino acids, and essential fats intact, since it’s not only the protein that builds muscles but there are also numerous other nutrients required.
To understand the industrial/commercial process for Plant protein isolate: please refer to the link: https://vegfaqs.com/how-is-vegan-protein-powder-made/

Crafted by Experts Who Believe in Real Food
The recipes behind Sheer MADness were crafted with the guidance of Chef Ashutosh Awasthi — renowned chef, marathon runner, fitness enthusiast, nutrition guide, and author of nutrition-focused books. More than just a chef, he believes in “walking the talk” — living the healthy lifestyle that the brand promotes. Sheer MADness is also proudly supported by a woman entrepreneur who strongly believes that natural food is the foundation of long-term wellness.
Vegan Protein Powder from Superfoods. Plant Protein free of Chemicals.

Health benefits of Almonds
Almonds Deliver a Massive Amount of Plant Protein.
Almonds boast an impressive nutrient profile. A 1-ounce (28-gram) serving of almonds contains
- Fiber: 3.5 grams
- Vegan Protein: 6 grams
- Fat: 14 grams (9 of which are monounsaturated)
- Vitamin E: 37% of the RDI
- Manganese: 32% of the RDI
- Magnesium: 20% of the RDI
- They also contain a decent amount of copper, vitamin B2 (riboflavin) and phosphorus.
This is all from a small handful, which supplies only 161 calories and 2.5 grams of digestible carbohydrates.
- Almonds Are Loaded With Antioxidants.
- Almonds Are High in Vitamin E.
- Almonds Can Assist With Blood Sugar Control.
- Almonds Can Lower Cholesterol Levels.
- Eating Almonds Reduces Hunger, Lowering Your Overall Calorie Intake.
- Almonds May Be Effective For Weight Loss.
- Helps regularize your hormonal health.

Health benefits of Flaxseed
Loaded with nutrients: One tablespoon (7 grams) of ground flaxseed contains
- Carbs: 2 grams
- Fat: 3 grams
- Fiber: 2 grams
- Vegan Protein: 1.3 grams
- Thiamine: 10% of the Daily Value (DV)
- Copper: 9% of the DV
- Manganese: 8% of the DV
- Magnesium: 7% of the DV
- Phosphorus: 4% of the DV
- Selenium: 3% of the DV
- Zinc: 3% of the DV
- Vitamin B6: 2% of the DV
- Iron: 2% of the DV
- Folate: 2% of the DV
- Flaxseed is particularly high in Plant Protein & thiamine, a B vitamin that plays a key role in energy metabolism as well as cell function. It’s also a great source of copper, which is involved in brain development, immune health, and iron metabolism
- High in omega-3 fatty acids.
- Rich in fiber
- May lower cholesterol levels
- May reduce blood pressure
- May help you manage your weight

Health benefits of Turmeric
- Turmeric contains bioactive compounds with medicinal properties
- Curcumin (compound found in Turmeric) is a natural anti-inflammatory compound.
- Turmeric can increase the antioxidant capacity of the body
- Curcumin may lower your risk of heart disease.
- Arthritis patients respond well to curcumin supplements.
- Curcumin has benefits against depression
- Curcumin may help delay aging and fight age-related chronic diseases

The Sheer MADness Promise
100% Natural Ingredients, No Chemical Preservatives, No Artificial Flavours or Colours, Inspired by Traditional Indian Recipes, No Synthetic Additives, No Protein Isolates, Vacuum Packed for Freshness, Whole Food-Based Nutrition,
Our Vision for Healthier India
At Sheer MADness, our goal is bigger than selling products.
We want to help people reconnect with:
- Traditional Indian nutrition
- Chemical-free eating
- Honest ingredients
- Sustainable wellness
- Real food habits
We believe the future of nutrition lies not in artificial formulas, but in rediscovering the wisdom our kitchens already had for generations.
Because health should not come from chemicals.
It should come from nature.