About Us

About Sheer MADness – India’s Chemical-Free Nutrition Brand

Bringing Back Real Nutrition with Traditional Indian Wisdom

Sheer MADness was born with a simple but powerful belief — healthy food should come from nature, not from laboratories filled with artificial chemicals.

Based in Kolkata, Sheer MADness started with a mission to create truly natural plant protein blends inspired by traditional Indian nutrition. At a time when most protein powders and health foods were filled with preservatives, artificial flavouring, emulsifiers, stabilisers, and synthetic additives, we wanted to build something different.

Something honest.
Something clean.
Something our grandparents would recognise as real food.

Today, Sheer MADness has grown from natural plant protein powders into a complete range of chemical-free nutrition products, including:

  • Natural Plant Protein Chocolate
  • Natural Plant Protein Moringa
  • Almond & Oats Health Drink for Kids
  • Desi Protein Bars
  • Energy Bars
  • Millet Bars

Yet our core philosophy remains unchanged:

“Say Cheers to Natural and No to Chemicals.”

Vegan Protein Powder from Superfoods. Plant Protein free of Chemicals.

Why Almonds, Flaxseed & Turmeric?

Nuts & seeds have always played a vital role in providing humans with numerous macro & micronutrients.
Reintroducing the century-old Granny’s recipe of “Doodh Badam” & “Doodh Haldi”, packed along with the health benefits of Flaxseed, making it India’s only plant protein high in Vitamin E (From Almonds), Omega 3 and Omega 6 (From Flaxseed).

Numerous medical research has been done on the importance of these two – Vitamin E, and Omega 3, together. Sharing the link to a video of what Medical Experts say regarding the importance of these two, especially when both are consumed together. Watch the video of Renowned Dr. Sunil Jindal: https://youtu.be/_okXjF1QJSc

As far as turmeric is concerned and for it’s maximum absorption, it’s suggested to have along with healthy fats like Almond fat. Watch the video as to what Renowned Dr. Anil Rajni has to say regarding turmeric and it’s absorption. https://youtu.be/BudqJFbW5b0

This Homemade initiative is by a Woman Entrepreneur, and she believes only in natural ingredients when it comes to food.

The Recipe was crafted by renowned Chef Ashutosh Awasthi, a person who Walks the Talk, Executive Chef, A fitness Geek, a Marathon runner, a nutrition guide, and the Author of “Great Health comes from Exercise & Nutrition” and numerous other books on nutrition.

Learn more about Chef Ashutosh Awasthi.

Mother ingredients

Modern Packaging, Traditional Nutrition

One of the biggest challenges with natural food is preservation.

Most packaged foods increase shelf life by adding preservatives and synthetic chemicals. We chose a different route.

Instead of adding chemical preservatives, Sheer MADness uses:

  • Vacuum packaging
  • Oxygen absorbers
  • Hygienic processing methods
  • Carefully selected natural ingredients

This helps preserve freshness naturally while keeping our products free from harmful additives and unnecessary chemicals.

Because we believe food should stay as close to nature as possible.

Desi Protein Powder.

How Plant protein is made versus Sheer MADness.

To create Plant protein isolate Protein-rich beans, peas, etc. are ground into flour, and filtration is done to extract pure protein, then added with numerous Chemical additives, flavorings, preservatives, etc.

The interesting part is the filtration process requires numerous chemicals like hexane, although there is another process: The HOT AND COLD METHOD. Proteins can be extracted by using hot and cold water from a number of plant sources. Here the sample is subjected to ≥100 °C with high pressure and then cooled at room temperature. This technique is also known as subcritical water extraction with a temperature range from 100 to 380 °C. But since it’s not commercially viable manufacturing units are still using chemical methods.

How Sheer MAdness is Made.

Products of Sheer MADness don’t go through any such harsh chemical-filled process. It’s a perfect blend of almond, flaxseed, and turmeric as the mother recipe, it’s ground nuts and seeds in perfect proportion and with no chemical-filled preservatives, no artificial flavoring or additives, or emulsifiers. The only other ingredients used are cocoa, Pure dark chocolate, Moringa, and cardamom. Thus, keeping the fibers, starches, and numerous other micro minerals, vitamins, omega 3 fatty acids, vitamin E, various other amino acids, and essential fats intact, since it’s not only the protein that builds muscles but there are also numerous other nutrients required.

To understand the industrial/commercial process for Plant protein isolate: please refer to the link: https://vegfaqs.com/how-is-vegan-protein-powder-made/

Fat to fit

Crafted by Experts Who Believe in Real Food

The recipes behind Sheer MADness were crafted with the guidance of Chef Ashutosh Awasthi — renowned chef, marathon runner, fitness enthusiast, nutrition guide, and author of nutrition-focused books. More than just a chef, he believes in “walking the talk” — living the healthy lifestyle that the brand promotes. Sheer MADness is also proudly supported by a woman entrepreneur who strongly believes that natural food is the foundation of long-term wellness.

Vegan Protein Powder from Superfoods. Plant Protein free of Chemicals.

Almond for Protein

Health benefits of Almonds

Almonds Deliver a Massive Amount of Plant Protein.

Almonds boast an impressive nutrient profile. A 1-ounce (28-gram) serving of almonds contains

  1. Fiber: 3.5 grams
  2. Vegan Protein: 6 grams
  3. Fat: 14 grams (9 of which are monounsaturated)
  4. Vitamin E: 37% of the RDI
  5. Manganese: 32% of the RDI
  6. Magnesium: 20% of the RDI
  7. They also contain a decent amount of copper, vitamin B2 (riboflavin) and phosphorus.

This is all from a small handful, which supplies only 161 calories and 2.5 grams of digestible carbohydrates.

Flaxseed for Protein

Health benefits of Flaxseed

Loaded with nutrients: One tablespoon (7 grams) of ground flaxseed contains

  1. Carbs: 2 grams
  2. Fat: 3 grams
  3. Fiber: 2 grams
  4. Vegan Protein: 1.3 grams
  5. Thiamine: 10% of the Daily Value (DV)
  6. Copper: 9% of the DV
  7. Manganese: 8% of the DV
  8. Magnesium: 7% of the DV
  9. Phosphorus: 4% of the DV
  10. Selenium: 3% of the DV
  11. Zinc: 3% of the DV
  12. Vitamin B6: 2% of the DV
  13. Iron: 2% of the DV
  14. Folate: 2% of the DV
  15. Flaxseed is particularly high in Plant Protein & thiamine, a B vitamin that plays a key role in energy metabolism as well as cell function. It’s also a great source of copper, which is involved in brain development, immune health, and iron metabolism
Turmeric

Health benefits of Turmeric

Protein Bars Without Preservatives in India

The Sheer MADness Promise

100% Natural Ingredients, No Chemical Preservatives, No Artificial Flavours or Colours, Inspired by Traditional Indian Recipes, No Synthetic Additives, No Protein Isolates, Vacuum Packed for Freshness, Whole Food-Based Nutrition,

Best protein bars for runners in india

Our Vision for Healthier India

At Sheer MADness, our goal is bigger than selling products.

We want to help people reconnect with:

  • Traditional Indian nutrition
  • Chemical-free eating
  • Honest ingredients
  • Sustainable wellness
  • Real food habits

We believe the future of nutrition lies not in artificial formulas, but in rediscovering the wisdom our kitchens already had for generations.

Because health should not come from chemicals.

It should come from nature.