Understanding Plant Protein: Benefits and Why Sheer MADness is the Best Choice
Plant protein refers to proteins that are derived from plant-based sources such as nuts, seeds, legumes, grains, and vegetables. It plays an essential role in the body by aiding growth, repairing tissues, and maintaining overall health. Unlike animal protein, which may come with saturated fats and cholesterol, plant protein provides additional health benefits such as fiber, antioxidants, and phytonutrients. These properties make it a popular choice among health-conscious individuals, vegetarians, and those seeking sustainable nutrition options.
How is Plant Protein Different from Animal Protein?
Animal protein is considered “complete” because it contains all nine essential amino acids. However, plant proteins, while not always complete on their own, can achieve the same nutritional value by combining different sources, like legumes with grains. Beyond amino acids, plant protein offers unique benefits such as high fiber content, which aids digestion, and a lower concentration of unhealthy fats. Additionally, plant protein is cruelty-free and has a smaller environmental footprint, making it a more sustainable choice for the planet.
Discussing a few myths on the web in regards to plant protein powder.
Let us remove some confusion and Myths that exist on the web in regards to “What is Plant Protein?” since Plant Protein is not limited to those chemical-filled highly concentrated Powders available in the market. Also, a balanced meal and exercise are the keys to having a healthy body since building good muscle mass is not limited to consuming protein powders only, instead a balanced approach is required.
To understand Plant Protein, we should first understand: What is Protein.
In simple words: Protein is a macronutrient and the most essential nutrient required for maintaining and building body tissues and muscles. Now these are made of small compounds called amino acids. Although there are hundreds of amino acids that exist in nature, we humans use only twenty-two of them.
Now comes the interesting part, HUMANS CAN PRODUCE ALL BUT NINE of these amino acids it needs. These nine are called essential amino acids and these have to come from food. All food generally contains a combination of amino acids in various permutations and combinations but if we speak in general terms animal proteins food like dairy, meat, and eggs contain all these nine essential amino acids.
So what about Vegans?
For VEGANS (and not for vegetarians since they can have dairy products) there’s a challenge to have all these nine essential amino acids in one food, Only Soybeans (Tofu, Edamame, soya milk) and Quinoa can be termed as complete as these do have all nine essential amino acids in the same, for the rest a bit of research needs to be done and so a well-balanced diet with a variety of foods can provide sufficient protein for the body’s needs.
Thus we see ANY FOOD OR A COMBINATION OF FOOD THAT CONTAINS THESE NINE ESSENTIAL AMINO ACID IS CALLED “PROTEIN.”
Some plant protein sources are considered incomplete, meaning they lack all the essential amino acids your body needs. But fear not! By combining different plant protein sources throughout the day, you can easily obtain all the necessary amino acids. Think hummus and whole-wheat pita, lentil soup and brown rice, or a veggie burger on a whole-grain bun.
So we see Almonds, Chickpea, flaxseeds, walnuts, moong dal, peanuts, beans etc., are rich in some amino acids but may lack others. So, a combination of two or more may be required for example a combination of Almonds and flaxseed (Flaxseed has all the essential amino acids except for Lysine and is quite low, whereas Almond has good quantities of Lysine) or a combination of Almond and Chickpea.
Sheer MADness is a Combination of Almond & Flaxseed.
Delving Deeper into Plant Protein: Isolates, Concentrates, and the Natural Option
We’ve established that plant protein is a powerful force for health and sustainability. But within this green world, there are various forms to consider, each with its own characteristics. Let’s explore the differences between Plant Protein Isolates (PPI), Concentrates (PPC), and Natural Plant Protein
1. Plant Protein Isolate (PPI):
Imagine the protein equivalent of skim milk. PPI undergoes extensive processing involving water extraction, filtration, and drying. This removes non-protein components like fiber, carbohydrates, and fats, resulting in a powder boasting 90% or more protein per serving. I have covered most in regards to Plant Protein isolate in my post: What is vegan protein isolate?
Manufacturing:
• The specific process varies depending on the plant source. Soybeans, for example, might involve defatting, isoelectric precipitation, and membrane filtration.
• This multi-step approach yields a highly concentrated protein.
Benefits that is not so beneficial:
• High protein content, To be consumed only under doctor supervision, if he/ She at all Prescribes the same on special deficiency conditions, Haven’t heard of a doctor prescribing these concentrated powders for the common man since these directly impact the kidney due to high concentration, but yes if a person has some medical condition and high concentrated supplementation is required the doctors do prescribe.
• Lower in calories, carbs, and fat compared to other forms, but since we require all for a balanced approach, these concentrated powders are not so helpful.
Few other Drawbacks:
• More expensive due to extensive processing and chemical treatment is done.
• Lack of beneficial fibers and micronutrients as compared to natural plant protein powders.
• Taste can be bland, requiring flavoring in supplements, again these flavours are all chemical based.
2. Plant Protein Concentrate (PPC):
Think whole milk compared to skim. PPC undergoes less processing than PPI, retaining some non-protein components like fiber, carbs, and fats. This translates to a 60-80% protein content per serving.
Manufacturing:
• Processes like chemical separation is generally used, although there is a method of “Hot and Cold” that is not commercially viable. Result Chemical-laden products (Hexane is used in various steps in plant protein filtration. Read the post for clarity:
• This results in a less refined product compared to PPI.
Benefits that are not so beneficial:
• More affordable than PPI but the products are chemical-filled.
• Have a richer taste due to the presence of additional components and all these additional components are laden with chemicals.
Few other Drawbacks:
• Lower protein content per serving compared to PPI.
• Higher in calories, carbs, and fat compared to PPI.
3. Natural Plant Protein:
This refers to consuming protein directly from whole plant-based foods like legumes, nuts, seeds, and grains. No chemical processing is involved,(Simple methods like roasting, toasting, grinding etc. Are involved though) ensuring you get the complete package of nutrients, including protein, fiber, healthy fats, vitamins, and minerals. The best part is that the chemistry of the ingredients used is not changed.
Only Benefits:
• Most affordable option.
• Provides the full spectrum of nutrients naturally present in the plant source.
• Wide variety of delicious and naturally flavorful options available.
Helpful drawbacks:
• Protein content per serving is generally lower than PPI or PPC, hence easily absorbed by the human system, and no severe impact or side effects have ever been cited on the kidney, liver and other organs. (Still, read the ingredients since nuts can be allergic for a few)
• If the manufacturer’s intents are good, these can be made chemical-free, by roasting, grinding, and straining.
Products of The Brand Sheer MADness follow these simple steps only.
Remember: Combining different forms of Natural plant protein throughout the day can help you achieve a balanced and nutritious diet. Ultimately, the key is to choose options you enjoy and can sustain in the long run.
Benefits of Plant Protein
Plant protein offers numerous health and environmental benefits. Here are some key advantages:
- Rich in Essential Nutrients: Plant protein sources are abundant in vitamins, minerals, and beneficial phytonutrients that enhance overall health.
- Improves Digestive Health: The high fiber content in plant-based diets promotes better digestion and gut microbiome balance.
- Promotes Heart Health: Studies show that plant protein can lower cholesterol levels and reduce the risk of cardiovascular diseases.
- Supports Weight Management: The low-calorie, high-fiber profile of plant protein helps in maintaining a healthy weight.
- Reduces Inflammation: Antioxidants in plant proteins help combat inflammation, contributing to long-term health.
- Eco-Friendly: Choosing plant protein supports sustainable agriculture and reduces the environmental impact associated with animal farming.
Plant Protein Isolates vs. Sheer MADness Natural Plant Protein
Many commercially available plant protein products use protein isolates. Plant Protein isolate is chemically processed to extract protein. This process strips away beneficial nutrients like fiber and phytonutrients. They may also contain artificial additives, preservatives, and flavours to enhance taste and shelf life. While they provide concentrated protein, the heavy processing and inclusion of chemicals can compromise their overall health benefits.
In contrast, Sheer MADness Natural Plant Protein is a clean and wholesome alternative. Made with almonds, flaxseed, cocoa, and pure dark chocolate, this blend prioritizes natural nutrition. It is completely free from chemicals, preservatives, artificial colours, and flavours. This ensures you receive not just protein but also the full spectrum of nutrients from the ingredients. Just check How Sheer MADness is vacuum packed to maintain freshness and increase shelf life without the use of chemicals.
Key Differences:
- Processing: Sheer MADness uses minimal processing, preserving the integrity of its natural ingredients.
- Nutritional Value: Unlike isolates, Sheer MADness retains fiber, Omega-3s, antioxidants, and vitamins.
- Safety: It’s chemical-free and devoid of additives, ensuring a natural, safe, and effective protein source.
Sheer MADness Plant Protein Chocolate: A Nutritional Powerhouse
- Almonds: A rich source of Vitamin E, healthy fats, and protein, almonds enhance skin health and boost energy levels.
- Flaxseed: Known for its Omega-3 fatty acids, lignans, and fiber, flaxseed supports heart health and reduces inflammation.
- Cocoa: Packed with flavonoids, cocoa offers powerful antioxidants that improve brain function and cardiovascular health.
- Pure Dark Chocolate: Adds a naturally indulgent taste while providing additional antioxidants and mood-enhancing properties.
Together, these ingredients create a balanced and nutrient-dense product that supports muscle growth, improves digestion, and boosts overall wellness—without the use of harmful chemicals or artificial components.
Scientific Studies Supporting Plant Protein
Study 1: Cardiovascular Benefits
A 2020 study published in the Journal of the American Heart Association demonstrated that replacing animal protein with plant protein significantly reduces the risk of cardiovascular diseases. This highlights the heart-protective properties of plant-based diets.
Study 2: Muscle Growth Potential
Research from Nutrients (2021) found that plant proteins can effectively support muscle growth when consumed with a balanced diet. Combining diverse plant protein sources ensures a complete amino acid profile.
Study 3: Anti-inflammatory Effects
A study featured in Frontiers in Nutrition (2019) revealed that plant-based diets reduce inflammation markers. Ingredients like flaxseed, a key component in Sheer MADness, were particularly effective in lowering inflammation levels.
Why Choose Sheer MADness Plant Protein Chocolate?
- Completely Natural: Unlike isolates, Sheer MADness is free of any chemical processing or artificial additives.
- Rich in Essential Nutrients: Combines the goodness of almonds, flaxseed, and cocoa to provide a complete nutritional profile.
- Supports Muscle Growth: High-quality plant proteins help in muscle repair and growth without compromising on health.
- Eco-friendly and Cruelty-Free: Promotes sustainable living and aligns with ethical choices.
- Indulgent Taste: Made with pure dark chocolate, it provides a delicious way to meet your protein needs.
- Gut-friendly: The fiber content supports digestive health, making it a holistic choice for nutrition.
Frequently Asked Questions
1. How is Sheer MADness Plant Protein different from isolates?
Sheer MADness uses natural ingredients without chemical processing, retaining essential nutrients like fiber and Omega-3s.
2. Can plant protein build muscles?
Yes, when combined with resistance training, plant protein supports muscle growth effectively.
3. Is Sheer MADness safe for kids?
Yes, it is chemical-free and safe for individuals of all ages.
4. What makes Sheer MADness better than other brands?
Its natural, chemical-free composition and rich nutrient profile make it a superior choice.
5. Does plant protein help in weight loss?
Yes, it’s low-calorie and high-fiber content makes it ideal for weight management.
6. Is Sheer MADness suitable for vegans?
Absolutely, Sheer MADness supports vegan dietary preferences.
Conclusion
Plant protein is a versatile and powerful source of nutrition, offering health benefits that go beyond muscle repair. Sheer MADness Plant Protein Chocolate stands out with its natural, chemical-free composition and nutrient-rich ingredients. Unlike heavily processed plant protein isolates, Sheer MADness provides a holistic approach to health with added benefits for digestion, heart health, and overall well-being. Make the switch to Sheer MADness and embrace a cleaner, more sustainable path to nutrition.
So concluding with the Definition again “Any Plant-based food or a combination of food” that has all the nine essential amino acids is “Plant Protein”, and doesn’t only mean concentrated chemical-filled powders generally available in the market and sold as “Plant Protein isolate” and “Plant Protein Concentrate” and social media influencers promoting these as “PROTEIN”
Remember, the “right” diet is the one that works for you. Whether you’re dipping your toes into plant-based eating or a seasoned pro, remember to explore, enjoy, and nourish your body with the vibrant world of Natural plant protein and balanced meals!
I would also request you to please read my previous post: Plant Protein, Protein Everything you should be aware of.
Before I finish, here are a few important facts to consider:
These are the same lines from my book “Great Health Comes from Exercise & Nutrition”
a) Everyone is an individual, so what suits me, may or may not suit the next person.
b) If a person has a medical condition, a doctor’s advice and prescribed medication will only help.
c) While buying any protein powder from the market read the labels carefully. Also, watch out for various codes, and words like Anti-caking agent, and INS 551( Also known as Silicon dioxide), All these are laboratory-made chemicals, and although approved by regulatory bodies think twice, will you consume a spoon of Silicon dioxide? And Silicon dioxide is just one product, there are numerous others like BHA ( Butylated hydroxyanisole ), BHT ( Butylated hydroxytoluene ) and the list of lab-made chemicals goes on and on with various codes, that we generally ignore.
Hence read the labels especially the ingredients list of the product before buying.
If you are interested in buying chemical-free Natural vegan Protein powder, Health drinks for kids or our delicious but chemical-free Energy bars and Protein bars shop @ Sheer MADness.
One can also buy our Products From Flipkart, Jio Mart or ONDC in India.
d) Exercise is the key to fitness, we should always keep in mind that exercise and nutrition are two sides of the same coin and always go hand in hand. So only nutrition will not help you attain any goals till it is not supplemented with Exercise.
e) Excess of anything is wrong, it can be the best nutrient-filled superfood, but one should consume only recommended quantities.
f) Regarding health, fitness, and nutrition, remember that Rome was not built in a day. Your discipline and consistency is the key.
g) It’s not only Exercise and protein that builds muscles, but there are numerous other factors like a healthy gut, numerous macro and micronutrients, your body type and DNA, the amount of rest the body gets, the lifestyle an individual lives, and on and on it goes. Out of all these, exercise and nutrition are within our control, and one should focus on these two primary aspects.
h) The most important part of fitness is that nothing is better than exercise and a balanced meal.
Article by Chef Ashutosh Awasthi.
Disclaimer: Our products are a source of HEALTHY NUTRIENTS and COMPLETELY FREE OF ANY ADDED CHEMICALS.
We do not claim to cure any medical condition.
The information provided is informational. We do not claim to diagnose or treat a person with any specific medical condition.
