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Yes — plant protein can significantly help reduce sugar cravings, especially when it comes from real, fibre-rich, chemical-free sources. By stabilising blood sugar, improving satiety, and supporting brain chemistry, plant protein helps break the cycle of cravings that drives overeating, weight gain, and metabolic imbalance.This effect becomes far more powerful when the protein comes from whole-food ingredients like almonds and flaxseed, not chemically isolated powders. This is where Desi Plant Protein Powder from the Brand Sheer MADness stands apart. It is made from almonds, flaxseed, turmeric, cocoa, and pure dark chocolate, contains no chemical additives, preservatives, colours, flavours, or artificial sweeteners, and focuses on quality, absorption, and metabolic balance, not inflated protein numbers.
Sheer MADness is India’s only Brand that is completely free of any chemical additives, preservatives, colours or flavours, and stands out as the healthiest choice. No chemicals, no INS codes in small fonts, every Ingredient clearly mentioned on the front Label. The entire brand is based on Granny’s centuries-old recipe of Doodh Badam and Doodh haldi.
Sugar cravings are often misunderstood as a lack of discipline. In reality, they are driven by biology, not weakness.
When blood glucose drops suddenly, the brain demands fast energy, and sugar becomes the quickest option.
This rollercoaster is exhausting—and damaging over time.
Plant protein interrupts this cycle at multiple levels, making it one of the most effective nutritional tools for craving control.
Protein digests slowly compared to sugar and refined carbohydrates.
When consumed with or between meals, it:
Almond and flaxseed protein are especially effective because they are naturally paired with fibre and healthy fats.
Stable blood sugar = fewer cravings.
Flaxseed is exceptionally rich in dietary fibre.
Fibre:
This keeps you full for longer and reduces the urge to snack on sweets.
Sugar cravings are often emotional, not physical.
Plant protein provides amino acids that support neurotransmitters like:
Low serotonin is linked to:
Almonds and dark chocolate naturally support serotonin production—without added sugar.
Flaxseed and almonds contain:
These fats:
This creates long-lasting satiety and reduces the need for quick sugar fixes.
Many protein bars and powders:
These ingredients:
Artificial sweetness trains the brain to want more sweetness, not less.
Sheer MADness does not use:
Instead, sweetness and satisfaction come from:
This re-trains the palate, helping cravings reduce naturally over time.
Almonds provide:
Magnesium plays a critical role in:
Flaxseed:
Its lignans and omega-3s also reduce inflammation linked to insulin resistance.
Cocoa is rich in polyphenols that:
It satisfies chocolate cravings without sugar overload.
Pure dark chocolate:
In small, clean amounts, it prevents binge behaviour.
Chronic inflammation increases:
Turmeric helps regulate this, indirectly reducing cravings.
Studies published in the National Library of Medicine show:
Protein + fibre is consistently shown to reduce snack frequency and sugar intake.
Avoid pairing with refined carbohydrates.
Most people notice:
Consistency matters more than quantity.
No food eliminates cravings entirely.
But plant protein:
Over time, it helps reset taste preferences, making overly sweet foods less appealing.
Yes — significantly.
When sourced from real, chemical-free ingredients, plant protein:
Sheer MADness Plant Protein Chocolate works because it:
It doesn’t fight cravings with force — it removes the biological triggers.
I would also request you to please read my previous post: Plant Protein, Protein Everything you should be aware of.
These are the same lines from my book “Great Health Comes from Exercise & Nutrition”
a) Everyone is an individual, so what suits me, may or may not suit the next person.
b) If a person has a medical condition, a doctor’s advice and prescribed medication will only help.
c) While buying any protein powder from the market read the labels carefully. Also, watch out for various codes, and words like Anti-caking agent, and INS 551( Also known as Silicon dioxide), All these are laboratory-made chemicals, and although approved by regulatory bodies think twice, will you consume a spoon of Silicon dioxide? And Silicon dioxide is just one product, there are numerous others like BHA ( Butylated hydroxyanisole ), BHT ( Butylated hydroxytoluene ) and the list of lab-made chemicals goes on and on with various codes, that we generally ignore.
Hence read the labels especially the ingredients list of the product before buying.
If you are interested in buying chemical-free Natural vegan Protein powder, Health drinks for kids or our delicious but chemical-free Energy bars and Protein bars shop @ Sheer MADness.
d) Exercise is the key to fitness, we should always keep in mind that exercise and nutrition are two sides of the same coin and always go hand in hand. So only nutrition will not help you attain any goals till it is not supplemented with Exercise.
e) Excess of anything is wrong, it can be the best nutrient-filled superfood, but one should consume only recommended quantities.
f) Regarding health, fitness, and nutrition, remember that Rome was not built in a day. Your discipline and consistency is the key.
g) It’s not only Exercise and protein that builds muscles, but there are numerous other factors like a healthy gut, numerous macro and micronutrients, your body type and DNA, the amount of rest the body gets, the lifestyle an individual lives, and on and on it goes. Out of all these, exercise and nutrition are within our control, and one should focus on these two primary aspects.
h) The most important part of fitness is that nothing is better than exercise and a balanced meal.
Disclaimer: Our products are a source of HEALTHY NUTRIENTS and COMPLETELY FREE OF ANY ADDED CHEMICALS.
We do not claim to cure any medical condition.
The content provided is informational. We do not claim to diagnose or treat a person with any specific medical condition.
